The beginning of Paras Group dates back to the year 1980 when we were a small electronics shop in Chandigarh. Electronic trade burgeoned in the following years and we expanded along with the market. After opening another retail showroom, Paras Group started an in-house financing company to provide easy payment option to its customers. It was in 1993 that a major boost to our business happened when we became the designated distributors for ‘SONY’ in the region.

Current Status

Today, Paras Group boasts of a presence across India and a strong distribution network, especially in North India. Our business managing team comprises of the most highly qualified professionals who have brought us the leading global electronic, telecom and IT companies. We have a massive network of over 10,000 retailers who distribute our products. Our sales force for brand Paras is over 250 and strong.

Over the years, Paras Group has become a name synonymous with quality electronic goods. We have launched some of the best brands from all over the world in India. Our portfolio of international brands is continuously growing every day. One of the leading brands in the world, Akai, was brought to India by us.
We believe in growing ethically and providing only the best to our customers. Our aim is to expand by earning the trust and confidence of our suppliers, dealers and customers. And we continuously endeavor to associate with the best brands across the world so that our customers have the best experience too.


Paras Group aspires to become India’s leading Distribution Company. With our extensive portfolio of the world’s leading brands, we aim to enrich the lives of our customers, employees and partners.


Our objective is to inculcate honesty and integrity in all that we do. We hope to become an integral and trusted distribution choice for vendors and resellers. Our achievement would be to outperform the competition with excellent customer service.

Group Companies

  • HomeTech Digital Pvt. Ltd (Akai Consumer Durables & Home Appliances)
  • UT Electronics Pvt. Ltd (Gionee & Energizer Accessories – National Import & Distribution Partner)
  • Paras Sales Corporation – Sony, Nikon, LG, Tata Sky
  • Anukriti Leasing & Exports Pvt. Ltd – RBI approved NBFC
  • Paras Hometech- Retail Chain